The orientation of this analysis is on pupil consumptive habits in online shop at University of Muhammadiyah Malang. The research methodology used is qualitative method and analysis kind is descriptive. The strategy of determining the topic in this study using purposive sampling, with the criteria of; 1) product appearance / packaging, 2) hegemony of supermarkets, 3) comply with tendencies and lifestyle mode, 4) award social standing for honor. Data assortment strategies used remark, interview and documentation. The principle used in this research is the speculation of client society or Consumer Society developed by Jean Baudrillard .
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